Kát Rudu is a visionary. Her passion for beauty and wellness manifested when she was a little girl growing up in Romania. She remembers the first time she saw her Mum tear open a fresh aloe leaf and pat the natural, glistening, botanical gel under her eyes. In that instant, Kát was rapt. She knew she wanted to work with natural products to help women look and feel beautiful. With her mother as her role model, she began creating homemade, natural beauty solutions. She brought these to her girlfriends' sleepovers, where the girls would circle around Kát while she explained the importance of taking care of the skin. That was the inception of her journey — her journey to inspire those around her by teaching the art of self-care.