Kát Rudu's passion for beauty and wellness manifested when she was a little girl growing up in Romania. She remembers the first time she saw her Mum tear open a fresh aloe leaf and pat the natural, glistening, botanical gel under her eyes. In that instant, Kát knew she wanted to work with natural products to help women look and feel beautiful.

With her mother as her role model, she began creating homemade, natural beauty solutions. She brought these to her girlfriends' sleepovers, where the girls would circle around Kát while she explained the importance of taking care of the skin.

That was the inception of her journey — her journey to inspire those around her by teaching the art of self-care. 

"A facial with Kat is like sending your face on vacation for two weeks, finding it a boyfriend and buying it a really great dinner... she is the absolute best at what she does.  I love using her Iconic Liquid Lift Serum with my skincare regimen. Her facials are bespoke, custom to what your skin needs at that particular time, and full of all the most cutting edge noninvasive techniques. You really do come out looking a good 100 percent better than when you went in. Kat's work is in a completely different league than any other facial I have ever had. Amazing amazing work."

- Kate Beckinsale

"I'm in love with Kat's jetset facial, it gives me a perfect glow! I love her cooling cucumber eye bright and liquid lift peptides."

- Jenna Dewan